Why Do Movie Theaters Sell Popcorn?
Writer：www.firemixer.com Time：2021-06-01 11:35 Browse：℃
Why do movie theaters sell popcorn?
In fact, eating popcorn when watching movies is an American custom. Why do Americans eat popcorn when watching movies? This custom has certain historical reasons.
Americans have always used popcorn as their main snack for leisure and entertainment. Since the end of the 19th century, Americans have eaten popcorn when watching juggling shows, sports games, and amusement parks. There was no connection between popcorn and watching movies at the beginning of the period. The rise of a certain theater in 1905 made movie watching a very popular entertainment activity. The popularity of movies marginalized various reality shows, variety shows, and sideshows. At this time, selling popcorn is just a spontaneous act of some small stall owners around the theater seeking a livelihood.
Starting around 1910, luxury cinemas replaced theaters and became the mainstream place for film consumption. At that time, the big guys in the film industry tried their best to improve the status of the film industry, make it noble and up-stream, and differentiate the entertainment methods of the people at the bottom. The goal of the most high-end cinema is to be comparable to the opera houses in Europe and the United States. No one will eat popcorn as a civilian food while watching an opera. So the big guys in the movie theater are opposed to popcorn and all kinds of snacks. There may be two reasons: 1. The profit of snacks is too low; 2. It pollutes the environment of the theater, making it difficult to clean. The garbage in many theaters makes people feel lingering.
Even so, most moviegoers don't think it's a shame to watch a movie and eat snacks. Many movie theaters will have small vendors selling snacks at the door, and many audiences will buy them and bring them into the movie theater.
Popcorn and snacks were officially introduced into domestic movie theaters after the 1930s. The main reason is that the economy is not prosperous. During the Great Depression, movie theaters were difficult to operate, and the pressure to increase revenue and income was also great. So some small independent theaters began to sell simple candies. The little bosses tasted the sweetness, and then this practice quickly spread. At that time, almost every cinema began to have its own store.
Of course, after the candy is popcorn. In the late 1930s, snacks, candies, popcorn and other popcorn sold in movie theaters became standard. Why is popcorn standard? It can be understood from many aspects: 1. Popcorn is simple to make, and its fragrance is very attractive to waiting customers. 2. Popcorn is cheap, and it was one of the foods whose consumption did not decline during the Great Depression. 3. The improvement of popcorn production technology is no longer the unbearable smell that it used to be.
Popcorn can capture movie theaters. In fact, we can also say that this is a failure for movie theaters to enter the upper stream.
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